Marketing in Brief: Beautiful Bath
This article was originally published in The Rose Sheet
Executive Summary
Beautiful Bath: Blueberry and Lime antibacterial body and hand cleansing gelle is formulated with lime extracts that "act as an antiseptic" and Blueberry extracts to "restore pH balance," Freeman Cosmetics said. The scented gelle stimulates and tones skin, the company added. Blueberry and Lime joins Freeman's existing antibacterial gelles -- Raspberry and Kiwi Fruit, and Tangerine and Grapefruit. Shipping now, a 16 oz. Blueberry and Lime is priced at $3.49...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says