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Marketing in Brief: Calvin Klein Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Calvin Klein Cosmetics: Contradiction TV ad campaign breaking October 9 with print spots debuting in November fashion, beauty and lifestyle books, the company said. The 15- and 30-second TV spots will air during "top-rated" shows, such as "Seinfield," "The Practice" and "PrimeTime Live." One-page and four-page print ads will run in publications including Vanity Fair, In Style and Harper's Bazaar. The spots feature supermodel Christy Turlington in different poses with the tagline, "She's always different and never the same," according to the company. The campaign was created by Calvin Klein's in-house ad agency, CRK, under former Creative Director Ronnie Cooke Newhouse and was shot by photographer Craig McDean...
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