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Marketing in Brief: Freeman Aromatherapy print ads

This article was originally published in The Rose Sheet

Executive Summary

Freeman Aromatherapy print ads: Running in the October issue of Cosmopolitan, the November issue of In Style and the December issue of Self, Freeman Cosmetics said. The "book end" ads (two half-page spots place on consecutive pages) will feature the Aromatherapy hair and body care products and include two "try me free" coupons, the company said. Text for the Aromatherapy Bath spot reads "Just like bathing in clear stream. Only without the mosquitoes," while the hair care "book end" spot states, "Introducing the first conditioner created to improve volume, shine and inner peace." Freeman will also begin advertising its Salon Textures professional hair care line in consumer books. Spots will run in the Nov. 13 edition of Rolling Stone and the December issue of Allure. Salon Textures ads are currently running in salon industry trade books...
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