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CBI Labs Impressions bath and body products in J.C. Penney, Sears doors.

This article was originally published in The Rose Sheet

Executive Summary

IMPRESSIONS BATH AND BODY PRODUCTS ARRIVING IN J.C. PENNEY AND SEARS DOORS this fall, according to Carrollton, Tex.-based CBI Labs. The 18-SKU line includes six different varieties, Exhilarating Lavender, Relaxing Blue, Passion Purple, Soothing Pink, Sensual Orange and Invigorating. CBI's oil suspension technology separates each colored ingredient layer, which are shaken together before application to activate, the company explained. Impressions was introduced to the trade at the Extracts Aromatherapy, Home Fragrance and Personal Care trade show in New York City, Oct. 4-7.
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