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Extracts Marketing in Brief: Ahava USA

This article was originally published in The Rose Sheet

Executive Summary

Ahava USA: Repackaging its Ahava Dead Sea Mineral Mud Spa line for 1998 in "upscale, clean and clear" containers, according to the firm. The Stamford, Conn.-based company also plans to expand the line with a hair mud and dead sea salt scrub for the body in 1998. Separately, Ahava will institute a system in which customers are able to place orders on the Internet without giving their credit card number over the Web. Under the program, orders will be faxed to the closest retailer and the store will call the customer directly to receive a method of payment...
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