Extracts Marketing in Brief: Naturalights Aromatherapy
This article was originally published in The Rose Sheet
Executive Summary
Naturalights Aromatherapy: Body lotion available in five varieties including Therapeutic, Sensual, Serenity, Vitality and Radiance, Catamount (Bennington, Vt.) said. The moisturizing lotion is blended with jojoba oil, wheat germ oil, aloe vera gel and vitamins A, C and E. The lotion is available in a 2.5 oz. size and sells for $6. A 12 oz. body mist will also be available in the five scents. The mists are formulated with Vermont spring water, blended with essential oils and housed in aluminum bottles that retail for $6. The Naturalights Aromatherapy line can be found at Bed, Bath and Beyond stores nationwide and Nordstrom in the Midwest...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says