Extracts Marketing in Brief: Smell This "anti-perfume"
This article was originally published in The Rose Sheet
Executive Summary
Smell This "anti-perfume": Fragrances mimic real-life scents, such as cake batter and clean wet laundry, Pleasantville, N.Y.-based This, LLC stated. Smell This fragrances are "about what you really like to smell," the company said. The brand is made up of eight categories such as "Bohemian Funk," which includes fragrances Jeans and Head Soap. The Scooby Snacks category features Red Hot Chili Peppers, Sucker Candy and Fudge scents. The scents are positioned to consumers with a young frame of mind and may be especially appealing to the alternative, extreme sports consumer, This said. Smell This is "featured in stores where fragrances aren't trendy," the firm stated. Each roller ball fragrance retails for $8...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says