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Extracts Marketing in Brief: Smell This "anti-perfume"

This article was originally published in The Rose Sheet

Executive Summary

Smell This "anti-perfume": Fragrances mimic real-life scents, such as cake batter and clean wet laundry, Pleasantville, N.Y.-based This, LLC stated. Smell This fragrances are "about what you really like to smell," the company said. The brand is made up of eight categories such as "Bohemian Funk," which includes fragrances Jeans and Head Soap. The Scooby Snacks category features Red Hot Chili Peppers, Sucker Candy and Fudge scents. The scents are positioned to consumers with a young frame of mind and may be especially appealing to the alternative, extreme sports consumer, This said. Smell This is "featured in stores where fragrances aren't trendy," the firm stated. Each roller ball fragrance retails for $8...
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