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Extracts Marketing in Brief: The Body Project

This article was originally published in The Rose Sheet

Executive Summary

The Body Project: Foot scrub and body scrub spa treatments are "sleek young and funky fun," according to Van Nuvs, Calif.-based Body Project. The items are easy to use and are packaged in small silver bottles with labels featuring feet and hand graphics. The line will be available in Harvard and Yale University book stores and is priced at $4 for the foot scrub and $5 for body scrub. Fizzin' Lizzy "giant alka seltzer for the bath" comes in 10 varieties, including Liberty (green) and Rapture (orange) for $5. The company also offers the "mildest natural aromatherapy bubble bath," Beddy-Bye, for children. Priced at $9.95, the bubble bath is available through the Caswell-Massey catalog...
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