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Marketing in Brief: Ultima II

This article was originally published in The Rose Sheet

Executive Summary

Ultima II: Vital Radiance Night Serum "prompts skin to renew itself overnight" with a beta hydroxy formula that "reveals fresher, more radiant skin," Revlon said. Vital Radiance Eye Reviver "improves the quality of the skin around the eye," the company stated. The firm will run ads for the new products in 1998, the company said. Revlon introduced Vital Radiance Skin Perfecting cream and lotion in July and moved into makeup under the brand umbrella in October. The new skin care offerings will be available in January and reflect Revlon's renewed focus on Ultima II ("The Rose Sheet" Aug. 25, p. 1). A .95 oz. Night Serum will retail for $25 and a .4 oz. Eye Reviver will sell for $22.50...
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