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Marketing in Brief: Avon

This article was originally published in The Rose Sheet

Executive Summary

Avon: Foot Works offerings to include therapeutic products with antifungal tolnaftate (1%) and "pain-relieving" lidocaine (4%). Therapeutic Antifungal foot spray offers an "effective cure and preventative" for athlete's foot, while Therapeutic Antifungal and Deodorant powder relieves the "cracking, irritation and discomfort associated with itching burning feet," the direct marketer said. Cracked Heel Relief cream "restores moisture to excessively dry, cracked skin," according to the company. Foot Works, a relaunch of Avon's Fancy Feet brand, is available now. A 4.2 oz. foot spray costs $6.99, a 3.5 oz. of powder is $5.99 and a 1.7 oz. tube of cream costs $4.99...
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