Marketing in Brief: Clear Perfection
This article was originally published in The Rose Sheet
Executive Summary
Clear Perfection: Lip Rx' three technologically advanced lip care products "address the special needs of the lip area," American International said. "Multipurpose" Lip Control lip corrector "corrects, shapes and conceals imperfections," while the neutral-colored base helps "lock-in lip color and prevent fading, feathering and bleeding," the company added. Lip Scruffer treatment "smoothes and deflakes rough dry lips, while natural fruit acids help to "remove dead skin cells," the firm said. Lip Repair SPF 8 helps to alleviate "dryness and lock in moisture." All products are available for $4.95...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says