Marketing in Brief: The Body Shop
This article was originally published in The Rose Sheet
Executive Summary
The Body Shop: Balancing, Relaxing, Refreshing and Energizing Aromatherapy collections "enhance harmony and well-being of body, mind and soul," the company claims. The lines, which are updates of existing collections, include a body oil, body bar, neroli pre-diluted oil, bergamot essential oil and aromatherapy bath and massage base. The updates follow the introduction of The Body Shop's first full aromatherapy collection Lavender Aromatherapy. Products in the collections range in price from $5 for a body bar to $11 for an Energizing lotion...
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The Body Shop: Balancing, Relaxing, Refreshing and Energizing Aromatherapy collections "enhance harmony and well-being of body, mind and soul," the company claims. The lines, which are updates of existing collections, include a body oil, body bar, neroli pre-diluted oil, bergamot essential oil and aromatherapy bath and massage base. The updates follow the introduction of The Body Shop's first full aromatherapy collection Lavender Aromatherapy. Products in the collections range in price from $5 for a body bar to $11 for an Energizing lotion.... |