Marketing in Brief: Vaseline Intensive Care
This article was originally published in The Rose Sheet
Executive Summary
Vaseline Intensive Care: Antibacterial hand lotion $20 mil. ad/promo budget to include television spots and an FSI drop to 35 mil. households, according to Chesebrough-Pond's. Active ingredient triclosan provides "germ protection that lasts up to 12 hours," according to the company. The lotion provides dry skin relief with glycerin, lipids, essential fatty acids and vitamin E. The product also "heals" dryness and prevents cracking that would allow germs to penetrate the skin, the company claims. Available now, a 2.5 oz. tube costs $1.99, a 10 oz. bottle is $3.29 and a 15 oz. pump is $4.29...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says