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Avon entering spa market in late 1998, expanding Anew Night Force franchise.

This article was originally published in The Rose Sheet

Executive Summary

AVON COLOR TREND "VALUE" COSMETIC LINE SALES TO REACH $100 MIL. by 2000, Avon Exec VP and President Global Marketing & New Business Andrea Jung forecast at an investor update meeting Oct. 23 in New York City. Slated to debut in the third quarter of 1998, the firm's second global cosmetics brand will strengthen Avon's color presence in "developed, developing and emerging" markets, Jung predicted. Color Trend also will help the firm "achieve economies of scale" and solidify its image consistency, according to Jung.
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