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Marketing in Brief: Glitter Gal

This article was originally published in The Rose Sheet

Executive Summary

Glitter Gal: Scented glitter spray leaves hair "shimmery and sparkling all day long," according to Townley Cosmetics (New York City). The tinted glitter hair spray is distributed in accessory boutiques nationwide and is available in scented shades such as Strawberry Brilliant, Vanilla Rainbow and Compulsion, a fragrance modeled after Calvin Klein's cK one. Other new scented offerings include Lickety Layers lip gloss tubes that house three shades of sheer color. Squeeze-Me nail pens "brush on quickly and evenly," and are available in quick drying formulations, and scented and shimmer offerings, according to the firm. The nail pen's 24 shades include Perfect Perri, Pink Petal, Lime Time and Blue Rain. Suggested retail price for the products, which are shipping now, is around $5...
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