Marketing in Brief: Graham Webb
This article was originally published in The Rose Sheet
Executive Summary
Graham Webb: Montage eight-SKU body and hair care collection offers hair and body shampoo that "leaves hair soft and manageable" and skin smooth, the company said. Moisturizing conditioner "builds in body and volume" while hair gel adds "texture and styling control." The pomade "blocks and counteracts free radicals" and hair spray provides "firm long-lasting hold," Graham Webb said. The body lotion leaves skin "feeling smooth, soft and silky." The Montage products are formulated with "M" complex, a "unique protection" combination of plant enzymes, plant vitamins, natural minerals, plant proteins and natural shea butter sunscreen, according to the company. A unisex edt in a fresh, citrus floral scent is also available. The line is priced between $8 for the hair and body shampoo to $25 for the 2.5 oz edt...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says