Sebastian Total Indulgence luxury body care line delves into "sensory therapy".
This article was originally published in The Rose Sheet
Executive Summary
SEBASTIAN TOTAL INDULGENCE BODY CARE LINE OFFERS "SENSORY THERAPY," with a "luxurious" aromatherapy formulation that combines essential oils, sea ingredients and "streamlining emollients," the salon products manufacturer said. Positioned as an "extravagance for the mind, soul and all of the senses," Total Indulgence was designed to allow consumers to "escape physically, mentally and emotionally," Sebastian International said. The six-SKU line moves away from the "harsh power scents of the 80s" and "blends the sensual aroma of sandalwood" with "refreshing" citrus notes," the firm said. Available now, the line will be sold in 12,000 to 15,000 high-end day spas and salons.
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Marketing In Brief
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