CFT third quarter sales increase 10%, driven by Avon's global brand growth.
This article was originally published in The Rose Sheet
Executive Summary
AVON WORLDWIDE COSMETICS, FRAGRANCES AND TOILETRIES SALES RISE 10% in the third quarter, driven by the company's global brands, Avon Exec VP and President, Global Marketing & New Business Andrea Jung announced at an investor meeting in New York City Oct. 23. Growth in global brands has put the company's core beauty business "on track for another historical year" and will "drive accelerated growth" in the division in the future, the Avon exec stated. The CFT increase outpaced total company growth of 6% in the same period, Jung said, noting the firm's effort to "revitalize its core beauty business is really succeeding."
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says