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ColorStay hair color fuels sales increase of 9.1% to $623.5 mil. in third quarter.

This article was originally published in The Rose Sheet

Executive Summary

REVLON HAIR COLOR SALES DOUBLE-DIGIT GAIN in the third quarter was fueled by the introduction of ColorStay hair color in September, Revlon reported Oct. 29. The hair color launch expands the firm's successful long-wearing franchise into a new category, giving the company a technological edge in the "growing at-home hair color market," Revlon said. The company is supporting ColorStay hair color's introduction with a $40 mil. ad spend ("The Rose Sheet" May 19, p. 7).
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