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Marketing in Brief: Aramis Lab Series

This article was originally published in The Rose Sheet

Executive Summary

Aramis Lab Series: Power Wash "sweeps away surface dirt and debris while deep-cleaning the pores and hair shaft" to prepare the beard for shaving, Aramis said. Decyl polyglucose and coamidopripyl betaine create "tiny scrubbing bubbles," while the cleansing enzymes papain and carbomer conjugate "dislodge dirt from deep within the pores," according to the Estee Lauder division. Polyquaternium 10 "keeps pH in balance without drying or stripping," the company added. The shave prep also contains aloe, plant sterola, caffeine and pantethine to moisturize, condition and soothe skin, the company said. An 8.5 oz. pump bottle of Power Wash will bow in November at department and specialty stores nationwide for a suggested retail price of $14...
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