Marketing in Brief: Aramis Lab Series
This article was originally published in The Rose Sheet
Executive Summary
Aramis Lab Series: Power Wash "sweeps away surface dirt and debris while deep-cleaning the pores and hair shaft" to prepare the beard for shaving, Aramis said. Decyl polyglucose and coamidopripyl betaine create "tiny scrubbing bubbles," while the cleansing enzymes papain and carbomer conjugate "dislodge dirt from deep within the pores," according to the Estee Lauder division. Polyquaternium 10 "keeps pH in balance without drying or stripping," the company added. The shave prep also contains aloe, plant sterola, caffeine and pantethine to moisturize, condition and soothe skin, the company said. An 8.5 oz. pump bottle of Power Wash will bow in November at department and specialty stores nationwide for a suggested retail price of $14...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says