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Marketing in Brief: Freeman Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Freeman Cosmetics: Real Shiny Hair and Super Straight Hair "create a series of specific, solution-oriented" products, according to the firm. The two lines join the company's existing Big Thick Hair, which debuted in July ("The Rose Sheet, May 5, p. 13). Real Shiny Hair, formulated with orange and lemon citrus extracts, adds "shine" and "vibrance" to "dull and lifeless" hair, Freeman stated. Designed to "defrizz" and "smooth" curly, wavy and permed hair, Super Straight Hair contains honey dew and lilac extracts, the company said. Each line consists of four SKUs, including a 12 oz. shampoo and a 12 oz. conditioner. The Real Shiny Hair line also includes a 6 oz. spritzer and a 2 oz. glossing spray while Super Straight Hair's styling products include a 6 oz. straightening spray and a 5.3 oz. straightening balm. Products will be on shelves in mid-November and will sell for $3.49 apiece...
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