Marketing in Brief: Freeman Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Freeman Cosmetics: Real Shiny Hair and Super Straight Hair "create a series of specific, solution-oriented" products, according to the firm. The two lines join the company's existing Big Thick Hair, which debuted in July ("The Rose Sheet, May 5, p. 13). Real Shiny Hair, formulated with orange and lemon citrus extracts, adds "shine" and "vibrance" to "dull and lifeless" hair, Freeman stated. Designed to "defrizz" and "smooth" curly, wavy and permed hair, Super Straight Hair contains honey dew and lilac extracts, the company said. Each line consists of four SKUs, including a 12 oz. shampoo and a 12 oz. conditioner. The Real Shiny Hair line also includes a 6 oz. spritzer and a 2 oz. glossing spray while Super Straight Hair's styling products include a 6 oz. straightening spray and a 5.3 oz. straightening balm. Products will be on shelves in mid-November and will sell for $3.49 apiece...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says