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Alterna launches hair care line formulated with hemp seed oil.

This article was originally published in The Rose Sheet

Executive Summary

ALTERNA HEMP SEED OIL HAIR CARE COLLECTION contains the "richest sources of vitamins and proteins" for hair, Los Angeles, Calif.-based Alterna Applied Research Laboratories claims. Formulated with THC (drug)-free hemp seed, Alterna's newest hair care products have "superior ability to restore the much needed moisture and hydration for dry, damaged hair," the salon hair care marketer maintains.

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