Alterna launches hair care line formulated with hemp seed oil.
This article was originally published in The Rose Sheet
Executive Summary
ALTERNA HEMP SEED OIL HAIR CARE COLLECTION contains the "richest sources of vitamins and proteins" for hair, Los Angeles, Calif.-based Alterna Applied Research Laboratories claims. Formulated with THC (drug)-free hemp seed, Alterna's newest hair care products have "superior ability to restore the much needed moisture and hydration for dry, damaged hair," the salon hair care marketer maintains.
You may also be interested in...
CBD Pollinating New Beauty Categories With Cannabis Cachet: Sunscreens, Deodorants And More
Cannabidiol (CBD) is spreading from therapeutic skin care to deodorants, sunscreens and makeup products as companies race to meet consumer demand despite regulatory uncertainties and potential legal pitfalls.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle