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Azurel Hang Ten California personal care line catches a wave with licensing agreement.

This article was originally published in The Rose Sheet

Executive Summary

AZUREL HANG TEN CALIFORNIA FRAGRANCE DUO TO BOW THIS SUMMER as the first project resulting from Azurel's licensing agreement for the personal care product rights to the Taiwan-based clothing manufacturer Hang Ten announced Oct. 29 by New York City-based Azurel. The fragrances, still under development, will carry "mid-range" price points and will be targeted to men and women ages 15 to 35, the company said. Positioning for the fragrances will capture the heritage of the Hang Ten brand, which communicates "youth, imagination and freedom," according to the company. Additional fragrances under the Hang Ten umbrella are also being considered.
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