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Marketing in Brief: Aveda

This article was originally published in The Rose Sheet

Executive Summary

Aveda: Phomollient "pump foamer" mousse eliminates the "need for non-renewable hydrocarbon propellants," the company said. The liquid hair product, which gains the mousse consistency after it is dispensed, contains custard and apple juice to "condition and enhance wet combability," while "organic marsh mallow" and burdock root "soothe, condition and cleanse hair and scalp," the company added. Available in November, a 7 oz. plastic bottle with peach-tinted product retails for $12...
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