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Marketing in Brief: Juan Juan

This article was originally published in The Rose Sheet

Executive Summary

Juan Juan: J aromatherapy hair care line "calms and revitalizes the scalp and the senses," according to the Beverly Hills-based company. The 17-SKU line includes Shampoo It, Fragile, Oil Free and Flake Off shampoos; Condition It, Rescue and All Day conditioners; and "reconstructive" Aromatherapy Hair Mask and Scalp Treatment. The line also features nine stylers such as Hair Shine and Hair Shine Mist, which both "seal the cuticle, add shine and protect against sun damage," Juan Juan said. Products are rolling out now to salons. For male consumers, the J line includes Just for Men shampoo and Just for Men conditioner, the firm said. Children's products include Tiny Bubbles Baby shampoo and Detangle Me conditioner. Juan Juan opened his eponymous Beverly Hills salon in 1995. The company plans to further develop the J brand in 1998...
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