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Regis texturizing salon hair care introductions developed for contemporary hair styles.

This article was originally published in The Rose Sheet

Executive Summary

REGIS SALON STYLING COLLECTION ADDS "TEXTURE" TO HAIR with four new styling and treatment aids under the Regis brand. "Texture plays a large part in the overall look" of today's shorter, less complicated hair styles, Regis said, and the new styling products fill the niche created by these trendy hairdos by "enhancing texture and definition." Straighten It gel, Contexture cream, Witch Hazel spray, and Protein Boost treatment join the newly repackaged Shining Solution to create the "texture" collection. The products are bowing in approximately 1,200 Regis-owned salons nationwide, including Regis Hairstylists, MasterCuts, Trade Secret and Wal-Mart's National Hair Care Centers. Regis owns the SuperCuts salon franchise.
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