Murad introduces Environmental Shield treatment system to "protect" and "defend" skin.
This article was originally published in The Rose Sheet
Executive Summary
MURAD ENVIRONMENTAL SHIELD POSITIONING AS SKIN PROTECTOR, HEALING TREATMENT is based on the concept that environmental damage accounts for "over 80% of the signs of premature aging," according to the El Segundo, Calif.-based salon skin care products company. The seven-SKU antioxidant line was designed with the dual purpose of "protecting" and "defending" skin from environmental damage while working to "repair skin" already "exposed to the elements," Murad said.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says