FDA commissioner speculation focusing more sharply on U. of New Mexico's Henney.
This article was originally published in The Rose Sheet
Executive Summary
FDA COMMISSIONER-APPARENT HENNEY WOULD FACE CONTINUED LIMITED RESOURCES for all agency activities, including cosmetics regulation and oversight of increasingly drug-oriented claims for cosmetics products. With the delay in the appointment of a permanent successor to FDA Commissioner David Kessler, MD, the restless audience of Washington FDA watchers has begun to speculate on a sequel appearance for ex-agency official Jane Henney, MD.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says