In Brief: Yves Rocher/Stanhome
This article was originally published in The Rose Sheet
Executive Summary
Yves Rocher/Stanhome: Acquisition for $68 mil. in cash includes the worldwide direct-sales firm's operations in Venezuela, Mexico, Colombia, Spain, France and Italy. Stanhome's U.S. business, which is licensed out to Leicester, N.Y.-based CPAC, is not included in the deal, announced in late November. The Stanhome (Westfield, Mass.) direct-selling business generates $180 mil. to $200 mil. in sales annually, the company said. One-fourth of the business is made up of sales from personal care products, while 5% of operations come from cosmetics sales, Stanhome said. Household products comprise 70% of Stanhome Worldwide Direct Selling's total revenues and are the company's primary business. The deal also includes two manufacturing facilities in Mexico and Venezuela. The Stanhome buy expands Yves Rocher's cosmetics, personal care and household cleansing mail-order business; the company launched a home-selling program in Mexico in 1991, which was expanded into Texas in 1995. Yves Rocher is active in 86 countries and generated sales of $1.5 bil. in 1996...
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