Marketing in Brief: Orlane
This article was originally published in The Rose Sheet
Executive Summary
Orlane: Hydro Climat non-oily cream is designed to protect skin from "extreme elements" including wind, freezing weather, temperature and dry climates," according to the Paris-based company. Hydro Climat cream forms a "shell" on the skin to "prevent moisture loss from within," while protecting from "external aggressions," Orlane said. Hydro Climat is formulated with ingredients such as licorice and seaweed extracts to "soothe and calm," and Marine Plasma to "nourish skin cells" for a "soft, supple" texture, the firm said. The cream also is formulated with sodium hyaluronate to help skin maintain a hydration balance, while SPF 8 protects "against harmful rays." A 1.7 oz. cream retails for $60...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says