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Marketing in Brief: Orlane

This article was originally published in The Rose Sheet

Executive Summary

Orlane: Hydro Climat non-oily cream is designed to protect skin from "extreme elements" including wind, freezing weather, temperature and dry climates," according to the Paris-based company. Hydro Climat cream forms a "shell" on the skin to "prevent moisture loss from within," while protecting from "external aggressions," Orlane said. Hydro Climat is formulated with ingredients such as licorice and seaweed extracts to "soothe and calm," and Marine Plasma to "nourish skin cells" for a "soft, supple" texture, the firm said. The cream also is formulated with sodium hyaluronate to help skin maintain a hydration balance, while SPF 8 protects "against harmful rays." A 1.7 oz. cream retails for $60...
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