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Marketing in Brief: Yves Saint Laurent's In Love Again

This article was originally published in The Rose Sheet

Executive Summary

Yves Saint Laurent's In Love Again: Designer celebrates 40th anniversary of fashion collections with a limited edition women's fragrance that will be available at all YSL counters until December 1998. In Love Again carries the theme of a "familiar emotion everyone recognizes," the Sanofi company said. The fragrance is a "crystal clear freshness with floral accords" opening with green grapes, grapefruit and brim belle (wild blueberry), leading to a heart of tulip tree, water lily, grapefruit and other citrus notes. The drydown combines blackberry, which "extenuates the warmth and depth of the base," with sandalwood and musk to "add intensity," the firm noted. Housed in a heart-shaped glass bottle with purple writing and a blue, green and orange top displaying a heart, the 3.3 oz. edp retails for $52...

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