HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Maybelline Lip Polish March debut to be backed with $4 mil. ad campaign.

This article was originally published in The Rose Sheet

Executive Summary

MAYBELLINE TRUE ILLUSION FOUNDATION TO BOW WITH OVER $20 MIL. AD CAMPAIGN, consisting of print and television spots featuring company spokesmodel Christy Turlington, as well as recently signed model Tomiko Frasier. The campaign will emphasize the benefits of True Illusion's patented "micromesh" formulation, which suspends light-diffusing particles and colorants in an emulsion system to give the makeup a "unique, smooth application and feel," according to the company. Ads will break in March in women's beauty and fashion publications. The spots will be tagged, "A whole new reason to wear makeup."
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS004928

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel