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Coco Loco full range of cosmetics to debut in March at prestige doors.

This article was originally published in The Rose Sheet

Executive Summary

COCO LOCO FULL COSMETICS RANGE TO DEBUT IN MARCH with blush, eyeshadow, body shimmer, mascara, lip gloss, nail polish remover and foundation, the Goshen, N.Y.-based company said. The new items round out the brand's existing offerings of nail polish, lipstick and hair mascara. Coco Loco is introducing the cosmetics as a mid-priced line targeting consumers of all ages with an extensive selection of shades and a price ceiling of $10 for most products. The new offerings will roll out to the 500 doors nationwide where Coco Loco products are currently sold, including Macy's, Stern's, The Bon Marche, Belk and Carson Pirie Scott.
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