Coco Loco full range of cosmetics to debut in March at prestige doors.
This article was originally published in The Rose Sheet
Executive Summary
COCO LOCO FULL COSMETICS RANGE TO DEBUT IN MARCH with blush, eyeshadow, body shimmer, mascara, lip gloss, nail polish remover and foundation, the Goshen, N.Y.-based company said. The new items round out the brand's existing offerings of nail polish, lipstick and hair mascara. Coco Loco is introducing the cosmetics as a mid-priced line targeting consumers of all ages with an extensive selection of shades and a price ceiling of $10 for most products. The new offerings will roll out to the 500 doors nationwide where Coco Loco products are currently sold, including Macy's, Stern's, The Bon Marche, Belk and Carson Pirie Scott.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says