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Cosmair to launch Lanvin L'Homme exclusively at Saks in February.

This article was originally published in The Rose Sheet

Executive Summary

LANVIN L'HOMME JOINING COSMAIR's FRAGRANCE WARDROBE with an exclusive launch at Saks Fifth Avenue in New York City in late February. The scent, designed by the century-old Lanvin Paris fashion house, was created for the man who is "discriminating and appreciates the highest standards of quality," yet has a "contemporary" and "informal" style, according to Cosmair. The Lanvin house also created the women's fragrance Arpege, which has been marketed since 1927. A national launch for the men's scent is being considered for the fall.
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