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Gillette Satin Care Soft Touch shave gel features CFC-free dispensing system.

This article was originally published in The Rose Sheet

Executive Summary

GILLETTE SATIN CARE SOFT TOUCH SHAVE GEL DISPENSING TECHNOLOGY allows for "easier application" of the women's shaving product, the personal care company said. Introduced in newly packaged line extensions of the Satin Care brand called Soft Touch, the "unique" delivery system "allows for dispensing from every angle without the use of aerosol propellants," Gillette explained. The new technology is available in the company's four existing Satin Care formulas -- Dry Skin, Sensitive Skin, Smooth Skin and Ultra Protection. The firm plans to continue marketing the original aerosol canisters.
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