In Brief: Parfums Givenchy
This article was originally published in The Rose Sheet
Executive Summary
Parfums Givenchy: Camille McDonald to U.S. president and CEO of the LVMH division. McDonald succeeds Robert Brady, who was named U.S. president and CEO Parfums Christian Dior Nov. 5 ("The Rose Sheet" Nov. 10, 1997, p. 1). McDonald joins Givenchy from Chanel, where she has served as fragrance and cosmetics senior VP-sales since last March. Prior to joining Chanel, McDonald was senior VP- marketing for Ralph Lauren Fragrances at Cosmair. The Givenchy appointment follows a flurry of activity in LVMH's cosmetics divisions. The luxury goods company recently announced the formation of a new Perfumes and Cosmetics Group, to be headed by Parfums Christian Dior Worldwide Chairman and CEO Patrick Choel, which sparked a number of management shifts...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says