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Marketing in Brief: Carson

This article was originally published in The Rose Sheet

Executive Summary

Carson: Wave Runner texture enhancer for young men provides "soft, easy to manage hair with natural waves" for boys ages 10 and older, the company said. The no-lye formula "coats and protects the scalp" and will not overprocess hair, according to Carson. The texture enhancer was developed following consumer demand for a relaxer that would be appropriate for young men. Available now, a carton with one application retails for $4.95. A second niche product for men, Magic Smooth Razorless hair removing cream, provides a "smooth, long-lasting" bald style, Carson said. Formulated with a skin conditioning complex, the cream is available in Clean Sports fragrance. A 6 oz. tube containing eight to 10 applications retails for about $4. To court women, the company has been sampling its Naturally Soft depilatory on college campuses. A 6 oz. tube of the product, which "leaves skin soft, silky and smooth," retails for $4.50...

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