HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Carson

This article was originally published in The Rose Sheet

Executive Summary

Carson: Wave Runner texture enhancer for young men provides "soft, easy to manage hair with natural waves" for boys ages 10 and older, the company said. The no-lye formula "coats and protects the scalp" and will not overprocess hair, according to Carson. The texture enhancer was developed following consumer demand for a relaxer that would be appropriate for young men. Available now, a carton with one application retails for $4.95. A second niche product for men, Magic Smooth Razorless hair removing cream, provides a "smooth, long-lasting" bald style, Carson said. Formulated with a skin conditioning complex, the cream is available in Clean Sports fragrance. A 6 oz. tube containing eight to 10 applications retails for about $4. To court women, the company has been sampling its Naturally Soft depilatory on college campuses. A 6 oz. tube of the product, which "leaves skin soft, silky and smooth," retails for $4.50...

You may also be interested in...



OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle

NAD Sides With Gillette Over Energizer In Case Examining Schick Razor Ad

The National Advertising Division concludes that by claiming the Schick Intuition Plus razor "lathers, shaves and moisturizes in one easy step," Energizer Personal Care is implying a long-term post-shave benefit comparable to that awarded by leave-on moisturizer, which is not supported by the company's evidence

UsernamePublicRestriction

Register

SC066183

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel