Marketing in Brief: Carson
This article was originally published in The Rose Sheet
Executive Summary
Carson: Wave Runner texture enhancer for young men provides "soft, easy to manage hair with natural waves" for boys ages 10 and older, the company said. The no-lye formula "coats and protects the scalp" and will not overprocess hair, according to Carson. The texture enhancer was developed following consumer demand for a relaxer that would be appropriate for young men. Available now, a carton with one application retails for $4.95. A second niche product for men, Magic Smooth Razorless hair removing cream, provides a "smooth, long-lasting" bald style, Carson said. Formulated with a skin conditioning complex, the cream is available in Clean Sports fragrance. A 6 oz. tube containing eight to 10 applications retails for about $4. To court women, the company has been sampling its Naturally Soft depilatory on college campuses. A 6 oz. tube of the product, which "leaves skin soft, silky and smooth," retails for $4.50...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says