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Marketing in Brief: Decleor Nutrivital

This article was originally published in The Rose Sheet

Executive Summary

Decleor Nutrivital: Dry skin products "smooth the skin's surface" and nourish cells "deep in the skin," according to the company. Nutrivital Creamy cleanser contains glycerin, squalane, soya lecithin and avocado and borage oils to moisturize and protect, while rosemary essential oil "purifies, stimulates and heals" dry skin, according to Decleor. Aromatic Night balm combines avocado, borage and red palm oils to "prevent dehydration" and beeswax and carnauba wax to protect skin. Rosemary, geranium, chamomile and angelica essential oils "act on the microcirculation [and] soften and tone," the firm added. Available this spring, an 8.4 oz. cleanser will retail for $25 and a 1 oz. balm will be priced at $52. Decleor will promote the items with direct mailings and on-counter offers...
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