Marketing in Brief: Decleor Nutrivital
This article was originally published in The Rose Sheet
Executive Summary
Decleor Nutrivital: Dry skin products "smooth the skin's surface" and nourish cells "deep in the skin," according to the company. Nutrivital Creamy cleanser contains glycerin, squalane, soya lecithin and avocado and borage oils to moisturize and protect, while rosemary essential oil "purifies, stimulates and heals" dry skin, according to Decleor. Aromatic Night balm combines avocado, borage and red palm oils to "prevent dehydration" and beeswax and carnauba wax to protect skin. Rosemary, geranium, chamomile and angelica essential oils "act on the microcirculation [and] soften and tone," the firm added. Available this spring, an 8.4 oz. cleanser will retail for $25 and a 1 oz. balm will be priced at $52. Decleor will promote the items with direct mailings and on-counter offers...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says