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Marketing in Brief: Givenchy

This article was originally published in The Rose Sheet

Executive Summary

Givenchy: Swisscare Double Sequence Eye Contour Firming balm "perfects the eye contour area and gives eyes a youthful fresh glow" with a 30-day, two-phase system, the LVMH division said. Sequence 1 balm is designed to be used during the first 18 days of treatment to help "firm the skin and reinforce the action of the support fibers." The first sequence prepares the skin for the second phase of treatment with two patented ingredients -- Soothing Rebalancing Complex and Firming Anti-wrinkle complex. Sequence 2 balm "revitalizes and boosts resistance of fine skin around eyes" and "continues and increases the firming anti- wrinkle action," with three patented ingredients (Specific Firming Anti-wrinkle Complex, Gentle Stimulating Complex and Tautening Complex), Givenchy claims. Available in March, a set of 30 single dose packets will retail for $75...
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