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Marketing in Brief: Physicians Formula

This article was originally published in The Rose Sheet

Executive Summary

Physicians Formula: Eyebrightener enhances eyes with a "hint of highlighting color," while maintaining a "discrete, no makeup look" the company said. According to the Pierre Fabre subsidiary, the powder corrects any "darkness and dullness" on the eyelid area with four shades -- Natural Eyelight, Hint of Gold, Hint of Silver and Hint of Blue. Physicians Formula is also introducing Powder Palette color corrective bronzer, a dual-compartment compact that pairs a green tinted powder to "tone down red skin" with a bronzing powder. On shelves in January, the oil-free Powder Palette is priced at $8.95, while Eyebrightener, available in February, will cost $6.95...
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