Marketing in Brief: Physicians Formula
This article was originally published in The Rose Sheet
Executive Summary
Physicians Formula: Eyebrightener enhances eyes with a "hint of highlighting color," while maintaining a "discrete, no makeup look" the company said. According to the Pierre Fabre subsidiary, the powder corrects any "darkness and dullness" on the eyelid area with four shades -- Natural Eyelight, Hint of Gold, Hint of Silver and Hint of Blue. Physicians Formula is also introducing Powder Palette color corrective bronzer, a dual-compartment compact that pairs a green tinted powder to "tone down red skin" with a bronzing powder. On shelves in January, the oil-free Powder Palette is priced at $8.95, while Eyebrightener, available in February, will cost $6.95...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says