Marketing in Brief: Physicians Formula sun care
This article was originally published in The Rose Sheet
Executive Summary
Physicians Formula sun care: Sun Shield Sport Team, a 2-in-1 sun spray and lip care stick, is designed for "active, outdoor lifestyles," Physicians Formula said. The stick "snaps into" the sun spray, providing "total sun protection for lips, face and body," the firm explained. The SPF 15 formula is hypoallergenic, fragrance free and non-irritating, as well as quick-drying and waterproof. The 4 oz. Sun Shield Sport Team is priced at $9.95 and will be available by the end of January. The firm will also launch Blush Palette Multi-Colored blusher. Five colors are packaged in one container and range from light to dark in shades including Peach, Mauve and Brown. The blush compact retails for $8.95 and will be on shelves in March...