HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Tommy color cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Tommy color cosmetics: Aramis to launch 150-SKU color collection in late fiscal 1999 (ending Sept. 30), the Estee Lauder division said. The line will eventually become part of the Tommy "bay" concept, which debuts this year in 10 department stores across the country. Each bay, or "store-within-a-store," will showcase the Tommy and Tommy Girl fragrances and the new Tommy toiletries line, which is currently being test marketed ("The Rose Sheet" Nov. 17, 1997, p. 4). Each bay is a free- standing shop designed to fit into a department store cosmetics department. Bays vary in size, but all will feature "classic" architecture and ivory coloring. Among the 10 stores in which the bays will open are Rich's in Atlanta (February) and Macy's Herald Square in New York City (April). Bays will be stocked with 15 toiletry products initially; Aramis expects to expand the line to 55 SKUs...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS005017

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel