Marketing in Brief: Tommy color cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Tommy color cosmetics: Aramis to launch 150-SKU color collection in late fiscal 1999 (ending Sept. 30), the Estee Lauder division said. The line will eventually become part of the Tommy "bay" concept, which debuts this year in 10 department stores across the country. Each bay, or "store-within-a-store," will showcase the Tommy and Tommy Girl fragrances and the new Tommy toiletries line, which is currently being test marketed ("The Rose Sheet" Nov. 17, 1997, p. 4). Each bay is a free- standing shop designed to fit into a department store cosmetics department. Bays vary in size, but all will feature "classic" architecture and ivory coloring. Among the 10 stores in which the bays will open are Rich's in Atlanta (February) and Macy's Herald Square in New York City (April). Bays will be stocked with 15 toiletry products initially; Aramis expects to expand the line to 55 SKUs...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says