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Regis Volum hair care products' air-propelled technology offer lightweight formula.

This article was originally published in The Rose Sheet

Executive Summary

REGIS VOLUM HAIR CARE FOAM TECHNOLOGY PAIRS PHYTANTRIOL, PANTHENOL to "plump up the hair shaft from the inside out," the Minneapolis, Minn.-based company said. Phytantriol, an aliphatic alcohol, acts as a "booster" for panthenol (pro-vitamin B5) which leaves hair "full of volume with a healthy shine," Regis explained. In addition, the "ultra-light" formulas "won't weigh hair down" unlike other hair care products that contain heavy resins that cause a dull, dry look, the salon hair care products retailer noted. The three-step system is a shampoo, conditioner and styling foam.
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