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Renaissance spotlights Shades by Navy with company's first television effort.

This article was originally published in The Rose Sheet

Executive Summary

DANA PERFUMES SHADES BY NAVY SUPPORTED WITH FIRST TELEVISION EFFORT consisting of 15- and 30-second spots breaking nationally in April. The TV campaign is part of a $5 mil. media blitz that will support the March launch of the newest Navy women's scent. Print spots will break in April in women's magazines. Designed by New York City-based Lotas, Minard, Patton, McIver, the launch campaign is tagged, "Cool is just shades away." Dana Perfumes, a division of Renaissance Cosmetics, noted that the Shades campaign is its largest ad effort to date.
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