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Beiersdorf/Norelco deal couples Nivea for Men shaving lotion with electric razor.

This article was originally published in The Rose Sheet

Executive Summary

BEIERSDORF NIVEA FOR MEN SHAVING LOTION IN NORELCO ELECTRIC RAZOR helps to "condition the skin and hairs for an exceptionally close, comfortable shave, leaving the face smooth and refreshed," according to Norelco, Philips Electronics' consumer division. Beiersdorf and Norelco Consumer Products have teamed up to offer the Advantage wet/dry cordless rechargeable razor, the company's most recent electric shaving introduction, with a built-in cartridge containing Nivea for Men skin conditioning lotion. With the new system, Nivea for Men is delivered to the skin while shaving to prep facial hairs for a more comfortable shave, Norelco said. The razor, priced at a suggested $202.95, comes with five "easy-to-change" Nivea for Men lotion packets. The set will be available in the third quarter.

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