HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Beiersdorf/Norelco deal couples Nivea for Men shaving lotion with electric razor.

This article was originally published in The Rose Sheet

Executive Summary

BEIERSDORF NIVEA FOR MEN SHAVING LOTION IN NORELCO ELECTRIC RAZOR helps to "condition the skin and hairs for an exceptionally close, comfortable shave, leaving the face smooth and refreshed," according to Norelco, Philips Electronics' consumer division. Beiersdorf and Norelco Consumer Products have teamed up to offer the Advantage wet/dry cordless rechargeable razor, the company's most recent electric shaving introduction, with a built-in cartridge containing Nivea for Men skin conditioning lotion. With the new system, Nivea for Men is delivered to the skin while shaving to prep facial hairs for a more comfortable shave, Norelco said. The razor, priced at a suggested $202.95, comes with five "easy-to-change" Nivea for Men lotion packets. The set will be available in the third quarter.
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS005022

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel