HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Gillette "revolutionary" men's wet shave system to ship July 1.

This article was originally published in The Rose Sheet

Executive Summary

GILLETTE RAZOR REVOLUTION: FIVE NEW "SIGNIFICANT" WET SHAVE PRODUCTS EXPECTED by 2002, the company announced Jan. 12 at a Goldman Sachs consumer products conference in Miami. The new wave will begin with the much anticipated shipping of the company's "revolutionary," high-end shaving system on July 1 into North America and "selected geographic markets," after which Gillette will introduce five new wet shaving systems per year over the next five years. The schedule marks the first time in company history Gillette has pursued such an aggressive product launch strategy for its razor/blades division, the company said. Following the announcement, Gillette stock advanced 2-1/2 points to close Jan. 12 at 101-3/8.
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS005025

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel