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Marketing in Brief: Gucci

This article was originally published in The Rose Sheet

Executive Summary

Gucci: Envy for Men to bow in Gucci boutiques in the U.S. in late March, Wella's Intercosmetics fragrance division announced. The scent wraps spicy notes of cardamom, anise, coriander, ginger, nutmeg and pimento around a rich, "oriental heart" of opoponax, incense, patchouli and amber musk accords. A cedarwood note runs through the scent. Fragrance packaging was developed to reflect the colors of the emotion envy, the company said, with a black cap covering most of a clear glass bottle. The fragrance juice is green. The Envy for Men line-up includes 100 and 50 mL edt natural sprays for $55 and $38.50, respectively and a 100 mL edt for $52. Ancillary products consist of a 100 mL aftershave balm and lotion for $40 apiece, a stick deodorant for $16 and a 200 mL shower gel for $22...
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