Marketing in Brief: J.F. Lazartigue
This article was originally published in The Rose Sheet
Executive Summary
J.F. Lazartigue: Nature L seven-SKU shampoo and conditioner line will give the Paris-based prestige hair care company a mass market presence in the U.S. Formulated to contain a "higher concentration of active ingredients and less detergent" than other mass market lines, the collection includes Nourishing Repair treatment for use before shampooing and four shampoos -- Nourishing Repair, Rebalancing, Volume and Shampoo for Colored Hair. The shampoos in the line contain a high concentration of proteins, detanglers, vitamins and natural oils and are designed for those without serious hair problems, the company said. The two conditioners include Instant and Energizing formulas for fine hair. The U.S. Nature L introduction follows a 1996 test market of the line. Available now at mass market stores, such as Genovese, Cosmetics Plus, Drug Emporium and Ulta 3, for $5.99, the 10.2 oz. shampoos and conditioners are packaged in clear bottles, and the pre-shampoo treatment is housed in a 5 oz. tube. The J.F. Lazartigue hair care line is available in the U.S. at specialty doors including Neiman Marcus and Saks Fifth Avenue...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says