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Solar Cosmetics Body & Earth personal care line reformulated with aromatherapy benefits.

This article was originally published in The Rose Sheet

Executive Summary

SOLAR COSMETIC BODY & EARTH PERSONAL CARE LINE "UPSCALE" MASS MARKET POSITIONING was created to evoke a new "image" for the body and face care brand, the Miami Lakes, Fla.-based company said. The collection was refined to attract consumers interested in purchasing an "upscale product at a moderate price," Solar Cosmetic Labs explained. The revamped collection also presents a unified image for the brand, which was missing from the original 22-SKU Body & Earth line, the company said. Solar Cosmetic hopes the new 25-SKU collection will present a more "boutique" brand image with products that create "synergy."
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