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Unilever, Microsoft team up for "What Clicks" consumer products, software tie-in.

This article was originally published in The Rose Sheet

Executive Summary

UNILEVER/MICROSOFT/FAMILYPC "WHAT CLICKS" PROMOTION includes brochures, free-standing inserts and direct-mail pieces with coupons for discounts on Unilever consumer products, as well as mail-in rebate coupons for Microsoft software. The promotional campaign is aimed at positioning computer software as an extension of the "household and personal care products that help improve [consumers'] lives," Unilever said. The promo was launched Jan. 7. The money-saving coupons are good through March 31.
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